Squarespace to Shopify Migration Cost: The Full 2026 Breakdown

"How much will it cost to move my store to Shopify?" is usually the first question Squarespace merchants ask, and the hardest one to get a straight answer to. Agencies say "it depends." Migration apps show a calculator. Freelancer quotes are all over the map.

This guide breaks down the real cost of a Squarespace to Shopify migration in 2026: the one-time migration fee, the ongoing Shopify costs, and the hidden costs that catch people off guard. You'll also find three worked example budgets, so you can estimate your own number in a few minutes.

The short answer

For most small and mid-sized Squarespace stores, the total cost of migrating to Shopify falls into one of these bands:

On top of the migration itself, you'll pay your Shopify plan (from $29/month on annual billing for Basic), plus any theme and apps you choose. Let's go through each piece.

1. The one-time migration cost

Option A: Do it yourself

Squarespace lets you export products to a CSV file, and Shopify accepts product CSV imports. On paper, that makes a DIY migration free.

In practice, the cost shows up as time:

• Column mapping. Squarespace and Shopify use different CSV formats, so variants, options, prices and images need to be remapped by hand.
• Content the export skips. Blog posts and pages aren't part of the standard product export, so they have to be copied over separately.
• Design. Nothing about your Squarespace look transfers. You pick a Shopify theme and rebuild your header, footer, colors, fonts and homepage sections yourself.
• Redirects. Every old URL needs a 301 redirect to its new Shopify URL (more on why below).

DIY is realistic for a store with a handful of products and a simple design. If you go this route, our step-by-step Squarespace to Shopify guide walks you through every stage.

How to price your time: estimate the hours (a weekend is optimistic for anything beyond a small catalog), multiply by what an hour of your time is worth, and add the revenue risk of mistakes. That's your true DIY cost.

Option B: Data migration apps

Tools like LitExtension and Cart2Cart automate the data side. Pricing is based on how many records you move. LitExtension, for example, prices by entity count (products, customers, orders and blog posts) and gives you an exact figure through its estimator.

The catch: these tools move data, not design. LitExtension states plainly that Squarespace and Shopify use entirely different templating systems, so your existing design can't be ported. You still need to choose a theme and rebuild your storefront, either yourself or with paid help.

Best for: stores where order history and customer accounts are a must-have, and the design will be rebuilt from scratch anyway.

Option C: Freelancers and agencies

Hiring a Shopify freelancer or agency gives you hands-on help, and the price scales with complexity. One migration agency, DigitalSuits, cites an average rate of $60–$80 per hour and estimates that a migration with no extra work can take roughly 40 hours. That puts a basic project around $2,400–$3,200, and redesigns or custom features push it higher.

Agencies make sense when you want a full redesign, custom functionality, or ongoing support after launch. For a straight "same store, new platform" move, the hourly model gets expensive fast.

Option D: Hopover (flat price, design included)

This is the gap Hopover was built to fill: an automated Squarespace to Shopify migration that moves your design as well as your data, for a flat one-time fee.

Hopover's pricing is based only on catalog size (current launch prices):

Every plan includes:

• Your design (colors, fonts, logo, header, footer and section order) rebuilt on Shopify
• Products, variants, prices, sale prices, images with alt text, and product reviews
• Pages, blog posts and galleries
• SEO titles, descriptions and URL slugs
• 301 redirects for your old URLs
• Stock counts, SKUs and weights (with a read-only API key or a product CSV export)

💡 See your price before you pay anything. Paste your Squarespace URL and Hopover builds a private, password-protected Shopify preview of your store in about 5 minutes, with no login or API key needed. You only pay if you like it. Start your free preview →

2. The ongoing Shopify costs

Whatever migration method you choose, these are the recurring costs you're signing up for.

Shopify plan

According to NerdWallet's 2026 Shopify pricing breakdown, the main plans cost:

Prices can vary by country, so confirm on Shopify's own pricing page before you budget. Most Squarespace merchants moving over start on Basic and upgrade only when the lower card rates on Grow start saving more than the plan difference.

Quick break-even check: Grow costs $50/month more than Basic (annual billing) and saves 0.2 percentage points on standard online card payments. That 0.2% only covers $50 once you process about $25,000 a month online. Below that, Basic is usually the cheaper plan.

Theme

Shopify offers several free themes (such as Dawn and Horizon). Paid themes on the official Theme Store are a one-time purchase, typically in the $180–$400 range per store.

If you migrate with Hopover, your Squarespace design is rebuilt for you, so you don't need to buy a premium theme just to get back the look you already had.

Apps

Apps are where Shopify budgets quietly grow. Many are free or have free tiers; others charge monthly. Before you install anything, list the features you actually used on Squarespace (reviews, email capture, subscriptions, bookings) and only replace those first. You can add more once sales justify it.

3. The hidden costs most guides skip

These don't show up on any pricing page, but they're often the biggest line items.

Lost search traffic from missing redirects

Squarespace and Shopify structure URLs differently. A Squarespace product page might live at /shop/p/linen-dress, while Shopify uses /products/linen-dress. Without a 301 redirect from each old URL to its new one, every backlink, bookmark and Google result pointing at your old pages hits a 404.

Shopify's own migration guidance recommends setting up URL redirects before you transfer your domain, and you can manage them in the URL redirects settings. Doing this by hand for hundreds of URLs is slow and error-prone. Hopover adds 301 redirects for your old URLs automatically as part of every plan.

Missing reviews, alt text and images

Squarespace's product export doesn't include everything. Product reviews and image alt text are easy to lose in a CSV migration, and both matter: reviews drive conversions, and alt text supports image search and accessibility. Hopover reads your live public site, which is how it pulls reviews, alt text and images that the Squarespace export skips.

Overlapping subscriptions

Plan to keep your Squarespace plan running until your Shopify store is live, tested and stable. Budget for at least one month of overlap. Shopify's own notes are worth reading too: when you import historical orders, staff accounts set to receive order notifications get an email for every imported order unless you switch notifications off first.

Your time and the downtime risk

Every week a migration drags on is a week of split attention between two platforms. Faster methods have real value here, especially in the run-up to a busy season.

4. Three example budgets

These examples use the published prices above. They are illustrations, not quotes. Your numbers will depend on your catalog, apps and needs.

Example 1: Small craft shop (60 products, simple blog)

• DIY: $0 in fees, plus your time to rebuild the design, re-create 10 pages and set up redirects
• Hopover Starter: $49 one-time
• Shopify Basic (annual): $29 × 12 = $348
• Theme: $0 (design migrated)
• Estimated year-one total with Hopover: about $397 plus any apps

Example 2: Growing clothing brand (800 products, 40 blog posts)

• Agency estimate: ~40 hours × $60–$80 = $2,400–$3,200, before redesign work
• Hopover Starter: $49 (still under the 1,000-product limit)
• Shopify Basic (annual): $348
• Difference in migration cost alone: over $2,000

Fashion stores have their own quirks (size and color variants, lookbook galleries). See our page on migrating a clothing store from Squarespace to Shopify.

Example 3: Large home decor catalog (3,500 products)

• Hopover Growth: $99 one-time
• Shopify Grow (annual): $79 × 12 = $948, worth it only if online card volume makes the lower rates pay off
• Optional data app: if you need historical orders and customer records in Shopify, add a per-record data app for those (see below)

More on catalog-heavy moves in our home decor migration page.

5. What Hopover doesn't migrate (and what to do about it)

Being clear about this up front saves money later. Hopover does not move the following in any plan:

• Customer accounts and order history
• Discount codes and gift cards
• Digital download files
• Member areas, Scheduling/Acuity, courses and subscriptions
• Saved payment methods
• Multilingual sites

These are flagged before you pay, so there are no surprises. If you need historical orders or customer records in Shopify, a common approach is to use Hopover for the storefront, design, content and redirects, and a per-record data app for orders and customers. Discount codes are usually quickest to re-create by hand in Shopify.

How to get the lowest total cost

1. Clean your catalog first. Delete discontinued products and duplicates. Fewer records means a lower bill on per-record tools and a smaller plan on flat-priced ones.
2. Choose annual billing on Shopify if you're committed. It saves $120/year on Basic compared with monthly billing.
3. Start on Basic. Upgrade only when the card-rate savings beat the price difference.
4. Don't buy a theme you don't need. If your current design works, migrate it rather than paying to recreate it.
5. Automate redirects. Lost rankings are the most expensive mistake on this list.
6. Preview before you commit. Seeing the result first is the cheapest form of insurance.

Frequently asked questions

How much does it cost to migrate from Squarespace to Shopify?

It ranges from $0 in fees (DIY, paid for in time) to several thousand dollars with an agency. Hourly agency work is commonly quoted around $60–$80/hour, with a basic migration taking roughly 40 hours. Hopover charges a flat one-time fee of $49–$499 based on catalog size, with design included.

Is Shopify more expensive than Squarespace?

It depends on your plan and how many apps you add. Shopify Basic starts at $29/month on annual billing. The bigger difference is usually apps: Shopify's ecosystem gives you more options, and some of those options carry monthly fees.

Can I move my Squarespace design to Shopify?

Not with a CSV export or most data migration apps, which move data only. Hopover rebuilds your colors, fonts, logo, header, footer and section order on Shopify. It isn't a pixel-perfect copy, but it gets you very close to the store your customers already know.

Will I lose my Google rankings when I switch?

You can avoid most losses by redirecting every old URL to its new Shopify equivalent with a 301 redirect, keeping your SEO titles and descriptions, and resubmitting your sitemap. Hopover carries over SEO titles, descriptions and URL slugs, and adds 301 redirects automatically.

How long does a Squarespace to Shopify migration take?

DIY can take days to weeks depending on catalog size. Agencies often quote several weeks. With Hopover, the free preview takes about 5 minutes, and full migrations are usually done within 24–72 hours depending on your plan.

Do I need to give Hopover my Squarespace password?

No. Hopover reads your public site, so no login, API key or export is required for the preview. A read-only API key or product CSV is only needed if you want stock counts, SKUs and weights moved too.

See your real migration cost in 5 minutes

Every cost estimate is a guess until you see your own store on Shopify. Hopover lets you skip the guessing: paste your Squarespace URL and get a free, private Shopify preview with your home page, up to 8 products, 8 pages and 3 blog posts, built in about 5 minutes. If you like it, pick the plan that fits your catalog. If you don't, you pay nothing, and the preview is deleted after 14 days.

👉 Get your free Squarespace to Shopify preview